{"id":36,"date":"2020-06-16T12:54:48","date_gmt":"2020-06-16T10:54:48","guid":{"rendered":"http:\/\/ivje.eu\/web\/?post_type=project&#038;p=36"},"modified":"2026-03-04T13:35:05","modified_gmt":"2026-03-04T12:35:05","slug":"controloc-control","status":"publish","type":"project","link":"https:\/\/ivje.eu\/travel\/projekti\/controloc-control\/","title":{"rendered":"Controloc Control"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_pb_fullwidth_section et_section_regular et_block_section\"><div class=\"et_pb_fullwidth_slider_0 et_pb_slider et_slider_auto et_slider_speed_4000 et_pb_module\"><div class=\"et_pb_slides\"><div class=\"et_pb_slide_0 et_pb_slide et_pb_slider_with_overlay et_pb_media_alignment_center et_pb_bg_layout_dark et_pb_text_align_center\" data-slide-id=\"divi\/slide-0\"><div class=\"et_pb_slide_overlay_container\"><\/div><div class=\"et_pb_container\"><div class=\"et_pb_slider_container_inner\"><div class=\"et_pb_slide_description\"><h2 class=\"et_pb_slide_title\"><a href=\"https:\/\/ivje.eu\/travel\/projekti\/art-of-salt\/\" target=\"\" class=\"et_pb_slide_title_link\">Controloc Control<\/a><\/h2><div class=\"et_pb_slide_content\"><p>Klijent: <strong>Nycomd \/ Takeda<\/strong> | Usluge: <strong>Web<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_1 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h1>Za\u0161to ba\u0161 ovaj primjer?<\/h1>\n<p>FALI TXT<\/p>\n<\/div><\/div><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h1>Zadatak<\/h1>\n<p>Dobro poznat receptni lijek je dobio nakon mnogo godina akreditacije da u\u0111e u zonu bezreceptnih lijekova. Konkurencija je etablirana, ali mi kao lideri u receptnom svijetu imamo brand koji ulazi na tr\u017ei\u0161te bezreceptnih lijekova.<\/p>\n<\/div><\/div><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h1>Problem<\/h1>\n<p>Postoji nekoliko poznatih bezreceptnih lijekova, ali mi \u017eelimo kao novi \"igra\u010d\" preuzeti primat. Klijent je multinacionalna kompanija koja treba iskomunicirati svoj proizvod konkuriraju\u0107i drugim  farmaceutskim kompanijama ali i alternativnim rje\u0161enjima. U farmaceutskoj industriji postoje i striktna zakonska ograni\u010denja za komunikaciju.<\/p>\n<\/div><\/div><div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h1>Rje\u0161enje<\/h1>\n<p>Osim kampanje koja je i\u0161la kroz dnevne novine i TV reklame, pozicioniranje na Internetu je bilo usmjereno kroz rje\u0161avanje odgovora na pitanja koja su vezana uz simptome koje ovaj lijek lije\u010di. Kori\u0161tenjem PPC marketinga, article marketinga, SEO optimizacije kroz 6 mjeseci smo postigli cilj pozicioniranja u lidersku poziciju. Kampanja je trajala 3 godine.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_2 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_1 et_pb_row et_block_row\"><div class=\"et_pb_column_1 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Web stranica<\/h3>\n<\/div><\/div><div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module\"><a href=\"http:\/\/ivje.eu\/web\/wp-content\/uploads\/2020\/06\/controloc_control_web.jpg\" class=\"et_pb_lightbox_image\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/ivje.eu\/web\/wp-content\/uploads\/2020\/06\/controloc_control_web.jpg\" width=\"2000\" height=\"1120\" srcset=\"http:\/\/ivje.eu\/web\/wp-content\/uploads\/2020\/06\/controloc_control_web.jpg 2000w, http:\/\/ivje.eu\/web\/wp-content\/uploads\/2020\/06\/controloc_control_web-1280x717.jpg 1280w, http:\/\/ivje.eu\/web\/wp-content\/uploads\/2020\/06\/controloc_control_web-980x549.jpg 980w, http:\/\/ivje.eu\/web\/wp-content\/uploads\/2020\/06\/controloc_control_web-480x269.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2000px, 100vw\" class=\"wp-image-201\" title=\"controloc_control_web\" \/><\/span><\/a><\/div><div class=\"et_pb_image_1 et_pb_image et_pb_module et_block_module\"><a href=\"http:\/\/ivje.eu\/web\/wp-content\/uploads\/2020\/06\/controloc_control_pakovanje.jpg\" class=\"et_pb_lightbox_image\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/ivje.eu\/web\/wp-content\/uploads\/2020\/06\/controloc_control_pakovanje.jpg\" width=\"1000\" height=\"774\" srcset=\"http:\/\/ivje.eu\/web\/wp-content\/uploads\/2020\/06\/controloc_control_pakovanje.jpg 1000w, http:\/\/ivje.eu\/web\/wp-content\/uploads\/2020\/06\/controloc_control_pakovanje-980x759.jpg 980w, http:\/\/ivje.eu\/web\/wp-content\/uploads\/2020\/06\/controloc_control_pakovanje-480x372.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" class=\"wp-image-200\" title=\"controloc_control_pakovanje\" \/><\/span><\/a><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-36","project","type-project","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ivje.eu\/travel\/wp-json\/wp\/v2\/project\/36","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ivje.eu\/travel\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/ivje.eu\/travel\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/ivje.eu\/travel\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ivje.eu\/travel\/wp-json\/wp\/v2\/comments?post=36"}],"version-history":[{"count":9,"href":"https:\/\/ivje.eu\/travel\/wp-json\/wp\/v2\/project\/36\/revisions"}],"predecessor-version":[{"id":831,"href":"https:\/\/ivje.eu\/travel\/wp-json\/wp\/v2\/project\/36\/revisions\/831"}],"wp:attachment":[{"href":"https:\/\/ivje.eu\/travel\/wp-json\/wp\/v2\/media?parent=36"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/ivje.eu\/travel\/wp-json\/wp\/v2\/project_category?post=36"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/ivje.eu\/travel\/wp-json\/wp\/v2\/project_tag?post=36"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}